Most founders are curious about Done-For-You email outreach but hesitate because pricing varies wildly across the industry. Some agencies charge $1,500 per month. Others go beyond $3,000. A few advertise low monthly fees but hide deliverability, lead costs, or inbox fees behind add-ons.

This guide breaks down how pricing really works in the DFY outreach world — and where CapLeads’ Starter, Growth, and Enterprise plans fit into that landscape.

The Truth About Done-For-You Outreach Pricing in the Market

Done-For-You email outreach is expensive for a reason: you’re not just paying for emails. You’re paying for the entire system behind them.

Most agencies charge $1,500–$3,500 per month because their pricing covers:

1. Lead sourcing & validation

They buy from multiple data vendors, validate again, and enrich contacts.

2. Deliverability infrastructure

Inboxes, warmup tools, monitoring systems, domain protection, authentication, and rotation.

3. Copywriting & angle testing

Professionally written sequences, multi-angle testing, ongoing cadences, script optimization.

4. Daily monitoring

Checking bounce trends, inbox health, reply patterns, send windows, and reputation signals.

5. Reporting & optimization

Weekly refinement, adjustments, new angles, timing changes, and lead updates.

6. Team labor

Writers, operations, data specialists, deliverability teams, QA, and campaign managers.

That’s why most DFY agencies price high — they structure their pricing around layered operational costs, tool subscriptions, and internal team bandwidth.

Why Prices Vary So Much Between Providers

The biggest pricing difference comes from:

• how many inboxes are included

• how much deliverability work is done

• whether leads are verified or bulk-scraped

• how complex the testing cycles are

• how much monitoring is done daily

• whether reply handling is included

• whether infrastructure is reusable

• whether the service outsources part of the workflow

Once you understand this, pricing starts to make sense — it’s tied to the depth of the system, not the volume of emails.

Where CapLeads’ Pricing Fits in the Market

CapLeads delivers a full Done-For-You email outreach system without the inflated agency markup.
You’re paying for the actual engine, not layers of overhead.

Here’s how pricing breaks down inside CapLeads’ three plans.

Starter – $250/month

Best for early-stage founders testing outbound for the first time.

You get:

• 1 domain & 2 mailboxes

• 2-week deliverability prep

• smart mailbox warmup

• 2-step email sequence

• custom copy + A/B testing

• up to 500 verified leads

• performance reports

• reusable infrastructure

• priority support

This is the entry point to a real DFY system — not a stripped version, but a leaner one built for testing.

Growth – $500/month

The most popular package — designed for predictable outreach.

You get:

• 1 domain & 4 mailboxes

• 3–4 week deliverability prep

• smart mailbox warmup

• 2-step sequence

• custom messaging + A/B testing

• up to 1,000 verified leads

• performance reports

• reusable infrastructure

• priority support

This plan is built for founders ready to scale consistency.

Enterprise – $750/month

Created for companies that want serious outbound volume.

You get:

• 1 domain with 10 mailboxes

• 4–5 week deliverability prep

• smart mailbox warmup

• 2-step sequence

• custom copy + A/B testing

• up to 3,000 verified leads

• deliverability optimization

• reusable infrastructure

• priority support

This plan supports higher capacity and the fastest outreach velocity.

Why CapLeads Can Offer Lower Pricing While Still Delivering a Full DFY System

Without revealing internal operations, here’s the real reason CapLeads can offer these prices while others charge $1,500–$3,500:

• a lean operational structure

• no agency markup

• no bloated overhead

• in-house infrastructure and tooling

• efficient workflows

• direct-to-founder delivery

• no outsourced fulfillment layers

You’re paying for performance — not inflated agency margins.

Final Thoughts

Done-For-You email outreach pricing becomes clear once you understand what’s actually happening behind the scenes. You’re not just paying for emails — you’re paying for lead quality, deliverability protection, optimized messaging, constant monitoring, and the entire system that makes cold email work.

CapLeads keeps pricing accessible by removing unnecessary overhead and delivering a complete outbound engine.
It’s valuable when you want predictable conversations without the agency-level markup.

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