How We Helped a SaaS Startup Drop from 7% Bounce to 0.8%

How a SaaS Startup Dropped from 7% Bounce to 0.8% After Switching to CapLeads Data

A fast-growing SaaS startup had all the right systems in place — automated warm-ups, bounce alerts, and a solid sending strategy. But even with everything tuned, their cold outreach campaigns were underperforming.

Their bounce rate hovered around 7%, and deliverability kept slipping. The cause wasn’t poor copy or a bad setup — it was something deeper: data decay.

Step 1: The Audit

Over the years, their contact lists had grown large and fragmented. Some segments dated back more than a year and came from multiple providers. Many addresses were technically valid but no longer active — old roles, rebranded companies, or domains that had gone dark.

When the team switched to a CapLeads-verified dataset, the difference was immediate. Our validation cycle filtered out inactive, duplicate, and high-risk addresses while enriching the valid ones with current company data. From 22,000 contacts, about 2,400 were retired — leaving a clean, verified list of 19,600 active decision-makers ready for outreach.

Step 2: The Relaunch

With the new dataset in place, they relaunched using the exact same cadence, copy, and domains. Nothing else changed — just the quality of the list.

Within weeks, performance rebounded:

• Week 1: 3.2% bounce

• Week 2: 1.7% bounce

• Week 3: 0.8% bounce

Open rates nearly doubled, and inbox placement normalized across Gmail and Outlook. Their existing system finally performed the way it was meant to.

Step 3: The Ripple Effect

Better data didn’t just stop bounces — it restored trust signals across their entire outreach ecosystem.

• Bounce Rate: 0.8%

• Open Rate: 47%

• Reply Rate: 9.6%

By removing stale contacts, they rebuilt domain reputation and unlocked performance that their tools alone couldn’t deliver.

The Takeaway

Even the best outreach stack can’t compensate for aging data. Over time, addresses decay, roles shift, and domains vanish — quietly eroding results until campaigns stall.

Switching to CapLeads-validated data turned a failing 7% bounce into a 0.8% success story. The system, the tools, and the copy all stayed the same — only the data changed.

At CapLeads, every dataset is refreshed, verified, and enriched to keep your outreach running at full strength — because great campaigns don’t start with sending; they start with who you’re sending to.

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